Have Your Own Mobile Application!!
Today we like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands then you are wrong, More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level. Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!
Our business doesn’t need a mobile app to sell products to our loyal customers!
And maybe that’s been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you’ll need a mobile app.
Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?
Maybe you’ve sat down with your employees and tried to nail down the best way to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else.
One way to do this is create a loyalty program within your app. The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
The most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.